Brand Services

Brand Architecture

Personality Development

Tone of Voice

Corporate ID

Product ID

Tag Lines

Messaging

Brand / Style Guides

Kwiktron Computer Repairs engaged us to assist with reinvigorating their business.

While a brand review was not part of the initial engagement, we quickly identified how a brand transformation could have dramatic benefits to this business.

It was agreed a Brand Flower should be created as a prerequisite to working on the existing Kwiktron logo.

The Brand Flower identified a One Word Equity of "Revivalists". Customer testing reinforced that "reviving technology" was more emotionally powerful than computer repairs.

A new identity process followed. Kwiktron asked us to examine using the existing name but we also explored developing a new brand.

After deliberation, a new name was chosen to represent Kwikton. Revive Technologies uses green and red to demonstrate life, urgency, cleanliness and confidence.

The Brand Flower guided us to create a new company identity, logo, brand guidelines, stationery and signage for Revive Technologies.

resources

Emotions and Colours
Marketing Psychology pdf_thumb_25x22
Brand Guidelines
Revive Technologies pdf_thumb_25x22

 

links

Brand Flower
Our Brand Process url_logo
S-Squared
Just Add Emotion url_logo
RENZ
Owning Reliability url_logo
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