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Kwiktron Computer Repairs engaged us to assist with
reinvigorating their business.
While a brand review was not part of the initial engagement, we
quickly identified how a brand transformation could have dramatic
benefits to this business.
It was agreed a Brand Flower should be created as a prerequisite
to working on the existing Kwiktron logo.
The Brand Flower identified a One Word Equity of "Revivalists".
Customer testing reinforced that "reviving technology" was more
emotionally powerful than computer repairs. |
A new identity process followed. Kwiktron asked us to examine
using the existing name but we also explored developing a new
brand.
After deliberation, a new name was chosen to represent Kwikton.
Revive Technologies uses green and red to demonstrate life,
urgency, cleanliness and confidence.
The Brand Flower guided us to create a new company identity,
logo, brand guidelines, stationery and signage for Revive
Technologies.
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