The Marketing and Sales Funnel is a proprietary tool for business to business (B2B) marketing engagement. It is a powerful, visual tool designed to:

1. Improve reporting on results / business impacts of marketing activity
2. Make marketing more accountable for sales activity
3. Bridge the gap between marketing and sales
4. Keep messaging consistent throughout the marketing and sales process
5. Ensure all leads are followed up
6. Generate sales activity through a series of systematic steps
7. Measure sales performance

In cases where a high value product  / service is being marketed,  Plus Marketing encourages clients to customise and implement the visual funnel. This device performs where CRM systems fail. It unifies the full team involved in building a sales result. It is an iconic device that becomes the centrepiece for strategic discussion and action planning throughout a campaign or sales period.